AKQA - GOOGLE, CURIO-CITÉ

2016
Senior Copywriter

INSIGHT
The internet is a powerful fuel for curiosity on which the younger generation thrives. However, the relentless search for “What's next?” can prevent them from turning inspiration into action.
When anything is possible, where do you start?

FILM

Curio-Cité - Ep. 1 - Lancez-vous dans l'exploration urbaine à Paris - Google France. Google présente le premier épisode de "Curio-cité", une invitation à expérimenter et (re)découvrir nos villes. Pour le premier épisode, nous avons posé nos valises en région parisienne, en compagnie de David de Rueda, explorateur urbain et photographe.

IDEA
Google partnered with AKQA to launch Curio-cité – a content platform that invites people to experiment with the world around them using Google tools.

A series of films, immersive 360° VR masterclasses, toolkits of curated Google products, and live events allow people to experiment with a newfound passion.

IMPACT
The first episode puts users into the footsteps of urban explorer and photographer David De Rueda, to unlock the unseen parts of Paris.

The Curio-cité events were fully booked in less than five minutes. More than 2 million people watched the story on YouTube and Facebook, and through a dedicated Curio-cité page on Google Arts & Culture where the full experience comes together.

Discover the website.

PRESS
Hypebeast - Experience the Secret Side of Paris Through Google's Curio-cité Series.
Creativity - Curio-cité Project Encourages You to Find a New Perspective.
Engadget - Google's Curio-Cité shows you a different side of Paris
Digital Trends - See Paris like you’ve never seen it before with Google’s Curio-cité virtual tour
Trend Hunter - Google's Curio-cite Explores the Hidden Marvels of Paris