Massaër Ndiaye

I was born in Paris, which sounds fancy until you learn I actually grew up in Dakar, Senegal, a detail that comes in handy when people assume I spent my childhood eating croissants. Instead, I was learning how to navigate two worlds at once, in a city that taught me more about style, hustle, and the art of bringing people together than any European capital ever could.

These days, I'm most comfortable when I'm making unlikely collaborations happen and leading small, scrappy, brilliant teams to do the impossible. As a Creative Lead for Meta’s Creative X in Silicon Valley, and now as an independent Creative Director, I've orchestrated global campaigns for brands that make headlines: Nike, Google, Hermès, Chanel, and RedBull. I've also started directing music videos and content for GQ Magazine, because apparently I needed more screens in my life and because good ideas need good people to execute them.

Before Silicon Valley convinced me that hoodies were business casual, I was in Paris as a Senior Writer for AKQA, creating campaigns while simultaneously editing my own magazine, OFIVE. A scheduling nightmare I do not recommend but also do not regret. What made it work? Teams. Small ones, varied ones, passionate ones.

My work lives at the intersection of sports, music, art, and fashion, which is just a pretentious way of saying I'm a pop culture obsessive who found a way to monetize it and convince talented people to join the journey. I've written for publications with names like "Victory," "Fader," "Green Soccer Journal," and "Black Rainbow" basically anywhere that would let me talk about sneakers, sound, and the beautiful game.

My advertising career started at Wieden+Kennedy in Amsterdam, which is where I learned that being award-winning is significantly easier than paying for Law School by writing poetry, music reviews, and interviewing famous people who probably don't remember me. It's also where I learned that the best work happens when you surround yourself with people smarter than you and actually listen to them.

I'm committed to bringing forward the most authentic stories and communities, which sounds like corporate speak but is actually just me refusing to make boring stuff. And I can't do that alone. I believe in collaboration, in building teams that challenge each other, and in work that feels honest because it was made by people who care.

You can find me straight flexing on Instagram, talking reckless on Twitter, or curating Spotify and Apple Music playlists. that will either change your life or make you question my taste entirely. My LinkedIn has the professional details, but honestly, just contact me. Let's discuss work, argue about sports nostalgia, trade pop culture gems, or build something together that makes people stop scrolling.

Thank you for visiting my page. Now stop reading and reach out.