2017 - Facebook
Created a campaign for International Women's Day asking the world to "Credit Her".
Firmly believing that "when women lead, everyone progresses", our film, running on Facebook and Instagram, points to women both from the past and present who - we believe - deserve more credit for their contributions in different fields than they have received so far : for example, Billie Jean King in tennis for pioneering the fight for pay equality, Dr. Chien-Shiung Wu, who discovered the Law of Parity and didn't get credit, Big Mama Thornton, the first singer to sing "Hound Dog", Patrisse Cullors, founder of Black Lives Matter, and Grace Hopper, one of the first computer programmers.
The campaign organically led people to credit women in their own lives with #CreditHer that went viral unprompted. We also provided people with tools on Facebook to let people…Credit Her.
Over 11.4 million people created posts of appreciation for women in their lives. 97 million people were reached, and with 124,975,037 impressions and 45 million video views, a whole lot of credit was given to women around the world.
2019 Art Directors Club, Illustration, Merit
2019 Webby Honoree, Advertising, Media & PR - Corporate Social Responsibility
2018 Femvertising Awards, Social Impact, Finalist
Creativity, Editor's Pick