FOOT LOCKER & JORDAN - The Fast Lane

2025 - Independent
Creative Director

Creative Direction, for the newest Air Jordan 4RM & Foot Locker campaign, shot in Paris last Spring. ✋🏽

Client: @jumpman23 & @footlocker.eu
Brand Manager Jordan EMEA: @nassira_h
Agency: @youthclub.co
Project lead: @mariekemessing
Creative director: @madsear
Director: @yo.yomi
Photographer & Videographer: @yo.yomi
Stylist @jillgattegno
Paris Service Production Company: @betterstate @_________aldo
Producer: @agathe.dutercq
Production coördinator: @selinagkk
Unit manager: @zetmax
1st light assistant: @toby.st
Videographer BTS: @alphamedy
Editor: @yo.yomi
Design: @ewlmr
VFX: driesbraun
VFX: olivierbink
Grading: @crocodile.grading
Music: @audentity

Talent:
Titoo: @oneway_titoo
Tommy: @tomyyy.bikz
Vega: @las_vega_8
Lilly: @lily.tutakowski
Ugo: @ugobombsquad
Melvin: @rider2m_bikelife
Tim: @tim.bikzz
Goge: @goge.bikz

Truly grateful to have worked with such a dedicated and talented crew - couldn’t have done it without you! 🙏🏽