2015 - AKQA Paris

A large number of people are following the EuroBasket and the 2015 Rugby World cup in France, through numerous media. When these international competitions occur, the number of sports-related searches greatly increases. 

L’Équipe gives a unique and great coverage of sports to its readers, but can not always answer the people’s actual questions. We asked ourselves how we could use such questions to bring a new fun and intelligent dimension to L’Equipe.

Using Google Trends and the editorial content of L’Équipe, #Toprecherches brings exclusive content related to peoples’ searches. We’ve created fully animated digital trade cards, with funny animated illustrations, engaging facts and additional contents so any user can dig into the subject of his choice.

The FWA - Mobile of the day

Discover the website: toprecherches.lequipe.fr